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Clever Poster Privacy Policy
Introduction
At Clever Poster, we are committed to protecting the privacy and security of our clients and website visitors. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR). By using our website and services, you agree to the terms of this policy.
1. What Data We Collect and How We Use It
We collect and process personal data to provide our services, improve our website, and communicate with you. We only collect data that is necessary for these purposes.

  • Website Analytics: When you visit our website, we automatically collect non-personally identifiable information such as your IP address, browser type, and pages visited. This data is used to analyse website traffic and improve user experience.

  • Contact Form Data: When you use our contact form to request a "Digital Signage Health Check," we collect the following information:

    • Your Name: To address you personally.

    • Your Business Email: To communicate with you regarding your request.

    • Your Business Name: To understand who we are speaking with.

    • Your Message: To understand your specific needs. This information is used solely to respond to your inquiry and provide our services. We do not use it for marketing purposes without your explicit consent.

2. Legal Basis for Processing Your Data
Under GDPR, we must have a legal basis to process your personal data. Our legal basis is:

  • Contractual Necessity: To provide the services you have requested, such as a consultation or a content audit.

  • Legitimate Interest: To improve our services and understand how our website is used.

  • Consent: When you explicitly agree for us to use your data for a specific purpose, such as marketing.

3. How We Store and Protect Your Data
We take data security very seriously.

  • Data Storage: Your data is stored on secure, encrypted servers. We use reputable, GDPR-compliant cloud providers.

  • Data Protection: We implement robust technical and organisational measures to protect your data from unauthorised access, loss, or misuse. This includes firewalls, data encryption, and regular security audits.

  • Third-Party Sharing: We do not sell your personal data to any third parties. We may share your data with trusted partners (e.g., EasySignage) only when necessary to provide the services you have requested. These partners are also required to be GDPR-compliant.

4. Your Rights as a Data Subject
Under GDPR, you have several rights regarding your personal data:

  • Right to Access: You have the right to request a copy of the personal data we hold about you.

  • Right to Rectification: You can request that we correct any inaccurate or incomplete data we have about you.

  • Right to Erasure: You can ask us to delete your personal data.

  • Right to Object: You can object to us processing your data for certain purposes, such as marketing.

  • Right to Restrict Processing: You can request that we limit the way we use your data.

  • Right to Data Portability: You can request a copy of your data in a machine-readable format to transfer it to another service.

To exercise any of these rights, please contact us at the email address provided below.
5. Cookies
Our website may use cookies to improve your browsing experience. Cookies are small text files that are placed on your device. We use them for website functionality and analytics. You can choose to accept or decline cookies through your browser settings.
6. Changes to this Privacy Policy
We may update this policy from time to time. The latest version will always be available on our website.
7. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: hello@clever-poster.com
Address: First Floor, Office 4,437-441 Coventry Road, Birmingham B10 0TH
Last Updated: September 18, 2025

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